Preface to a Two-Part Investigation

By Dan Berger

When you purchase an expensive bottle of wine, what expectations do you have?

In many cases, as far as I can tell, people do not ask themselves this question. Using a high score or a high price (or both) as the main justification,...

Want to read more? If you're already a subscriber, welcome back - you may login here. If you aren't a subscriber, sign up here to get full access.